HG Invest is a family-owned holding company with a diverse portfolio spanning financial assets, real estate investments, and international product distribution. The company facilitates the import of popular consumer goods and ensures their efficient distribution to convenience stores and retail outlets, leveraging strong global connections and trusted supply chain partners.

Beyond trade and distribution, HG Invest provides tailored investment strategies designed to maximize growth while carefully managing risk. With a focus on long-term financial security, the company combines opportunity and stability to deliver sustainable value. Its real estate division further strengthens the portfolio by identifying high-potential opportunities, strategically managing properties, and implementing value-enhancing initiatives that maximize asset performance and long-term stability.

Founded by Hordur Jens Gudmundsson, who brings 18 years of experience in global financial markets, HG Invest combines deep expertise in finance and law to offer a unique blend of investments in both public and private companies. The company actively employs a range of financial instruments and derivatives to optimize returns and hedge its exposures. Hordur, who holds a law degree from the University of London, a master’s in international business, and certification as a Nasdaq stockbroker, personally oversees all investments and strategies, ensuring that each decision aligns with HG Invest’s long-term vision for sustainable growth and profitability.